Welcome to JB Communications
Where Strategy Meets Creativity and Heart
My Approach
In a world driven by constant change, your communication strategy needs to be agile, adaptable, and, above all, effective. At JB Communications our approach is rooted in strategy, thoughtfully crafted to align with your objectives and propel your brand forward. Beyond strategy, it’s about creativity, constantly pushing the boundaries to deliver fresh, solutions that capture attention and inspire action. Whether it's crafting compelling narratives, preparing you for media interviews, or creating content, we thrive on bringing ideas to life in ways that leave a lasting impression.
What truly sets us apart is genuine care for clients and their audiences. By understanding the needs of those we serve, we're able to forge meaningful connections that foster trust, loyalty, and genuine engagement.
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My Services
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Communications
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Copywriting
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Employee Communications
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Executive Communications
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Fractional CCO
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Interview Prep
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Message Training
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Speech Writing
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Strategic Communications
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Media
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Media Coaching
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Content Development
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Media Relations
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Media Strategy
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Project Management
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Customer Experience Development
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Event Planning
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Project Management
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If you have a marketing problem to solve, want a creative yet doable idea to promote yourself, have
trouble finding the right words to communicate your value in a clear and compelling way that actually gets your point across, or need help establishing strategic relationships, you need to know Jennifer Banovetz-Bastian. I needed all of these things and more when I worked at the Recording Academy / GRAMMYs and was ucky enough to meet Jenn then. She guided us through a strategic research initiative that led to a major brand repositioning for the Recording Academy. A couple years later, I leaned on Jenn again to help us figure out how to integrate the brands, missions, and programs of the GRAMMY Foundation and GRAMMY Museum as the organizations were joining. Over the years, I've continued to go back to the well of Jenn's expertise by bringing her on to solve some of the most difficult communications challenges. Each time, she's impressed me, my colleagues, and my clients. She is wonderful in every way. Smart, hardworking, a good human, curious, strategic, creative, ethical--I could go on.
Bottom-line: You want Jenn in the room with you and, when she's there, you need to listen to what she says. She's the real deal.
Neda A., Chief Marketing Officer,
Entertain Impact
Susan P., Senior Director of Operations, Beyond Basics
Jennifer and I collaborated closely while I was a member of the CX Strategy team at Ford Motor Company. Fostering a more customer-centric culture was essential to our CX transformation, and
storytelling was at the heart of this work. I could not have asked for a more creative, enthusiastic, and driven partner than Jennifer. Her tireless advocacy within the Corporate Communications team ensured we could reach the global employee base at the right time, in the right cadence, with the right message. She has that rare combination of abilities – to be both visionary and capable of executing on the vision.
Jennifer Banovetz is an exceptional individual who demonstrates remarkable intelligence, innovation and strategic thinking. As a manager, she possesses a rare talent of balancing attention to detail while maintaining sight of the overarching goals. Her leadership skills are exemplary, as she brings individuals together to achieve common objectives and ensures accountability at every level, including executive stakeholders. Working alongside Jennifer has been an absolute pleasure and if I were building a team, she would be the first person I’d call.
Debra H., U.S. Regional Communications Manager, Ford Motor Company
I have had the privilege of not only knowing Jenn as a communications professional, but as a colleague that quickly turned into a true friend. That is just the kind of person she is. Besides being incredibly hard working, smart, articulate and thoughtful, she brings a human element to the work she does that is sorely often lacking in corporate America. Her work style is not only
highly strategic and effective, but it creates a positive, fun and productive work environment that everyone deserves, but rarely attains. She has a unique ability to develop programs that are builti n the latest consumer and business trends, data and insights, which complement her razor-sharp instincts as a marketing and communications senior leader. We have worked together for more than ten years across multiple companies, and she has made me - and everyone she works with - smarter, more strategic and more engaged in the work. If I were ever to build a team for a. new client or project she would be at the top of my "wishlist" to lead it.
Eddie F., CEO and Founder,
Compass Communications.